Innovation & Entrepreneurship

Backed By ATL

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Backed by ATL supports the vision of positioning Atlanta as a top-tier global region. The initiative aims to accelerate growth of a select group of metro Atlanta companies in desired clusters.

Company Spotlight: TruRating

TruRating is a technology company specializing in customer experience and analytics. Its innovative feedback solution at the point of payment, whether in-store or online, enables businesses to easily track how customers feel against how much they spend, thereby understanding the consumer experience at an unprecedented level. Working with the biggest payment companies in the world, TruRating has collected over 30 million ratings for its customers, which range from the largest global retailers to local restaurants and bookshops. TruRating has offices in Australia, Canada, the UK and the USA. Learn more

Inaugural Cohort Companies


Nolan Transportation Group (NTG) is a dynamic company in the high growth, fast-paced freight brokerage industry providing third-party logistical services for over 8,000 customers across the U.S., Canada and Mexico.



Patientco is a payment technology company built specifically for healthcare. They simplify the complex payment experience that exists in healthcare by providing one place for every patient payment.



Pindrop provides a solution that identifies suspicious callers on the first call using a multi-factor analysis engine and adaptive machine-learning technology.



SalesLoft is the platform for modern sales engagement. The product personalizes sales communication, establishes a human connection and seamlessly taps into the sales engagement cloud.



Springbot is an eCommerce marketing platform that brings customers’ essential marketing tools into one dashboard and provides SMBs detailed analytics, marketing automation capabilities and more.



TruRating develops solutions that enable businesses to obtain customer feedback and insights which assist them in their business decision making. TruRating offers a POP rating system that enables customers to rate products and services of businesses and earn rewards.



Urjanet specializes in the aggregation and standardization of utility data. Their technology platform connects directly to the utilities that provide electricity, natural gas, water and waste collection services to buildings.